GOLD INNOVATION AWARD 2026
★★★★★ 4.88 from 421+ SkinFairytale reviews · 60,000+ customers

Growth Serum

A light leave-in scalp serum with AnaGain™ and Capilia Longa™. Two minutes, morning and evening.

  • Clinically tested: average hair density +80% after 6 months*
  • Helps reduce hair loss
  • Non-greasy, no added fragrance

*Average in an independent study (n = 10, p = 0.00013 at 6 months). Results vary from person to person. About the study

CHOOSE YOUR PLAN

*The struck-through price is the price of three or six single bottles of Growth Serum (Dhs. 196.39 per bottle). It isn’t a reduced price for the kit.

Shipped from Europe · usually delivered in about 5 working days

180DAYS180-day guarantee. If you don’t like the result, you get your money back, even if the bottles are empty. How it works
14DAYS14-day right of withdrawal. A single bottle isn’t covered by the 180-day guarantee, which applies to the 3- and 6-month plans. How it works
What customers in Slovenia say
All reviews (421+)
Visible changes

I’ve been using it for a month and I can see changes. A great product for me.

Anonymous
A positive experience, and I can see results

… I’m very happy, and so is my husband. We’ve both been using it regularly for over six months.

Tatjana G. · over six months of use
Less shedding

… I also have less shedding, even though it’s autumn, when my hair usually falls out a lot. Looking forward to using it more and to the result :)

Katarina · almost 3 months of use
DescriptionAnaGain™ and Capilia Longa™, leave-in

Growth Serum is a scalp serum for anyone noticing thinning hair or more shedding. It’s built around two plant-derived ingredients, AnaGain™ and Capilia Longa™, with caffeine, biotin, niacinamide and panthenol alongside them.

INDEPENDENT CLINICAL STUDY · AVERAGE HAIR DENSITY
+52%after 3 months*
+80%after 6 months*

*Independent study, microcamera measurement, n = 10, p = 0.00013 at 6 months, applied once a day (statistical significance at month 3 not tested separately). Results vary. Full study (PDF)

AnaGain™ from pea sprouts. Helps reduce hair loss and increase hair density.
Capilia Longa™ from turmeric plant cells. Helps reduce hair loss and supports fuller-looking hair.
✓ Silicone-free✓ No added fragrance✓ Vegan✓ Dermatologically tested
Growth Serum is a cosmetic, not a medicine.More about the ingredients ↓
How to use2 minutes, morning and evening
2×a day
~1 mlper application
60 ml= 1 month
  1. ApplyA thin line along four or five partings, where your hair looks thinner.
  2. MassageAbout a minute with your fingertips or the scalp massager.
  3. Leave itNo rinsing. Style as usual, and your hair won’t get greasy.
Each month we email you about what’s normal at that stage.The full protocol ↓
Shipping and returnsPacketa, about 5 working days
  • Delivered by PacketaShipped from Europe, usually arriving in about 5 working days.
  • Everything in one parcelGifts and all bottles arrive together in one parcel.
  • Shipping costFree with this plan. for a single bottle. for a single bottle. Free with the 3- and 6-month plans.
  • GuaranteeThis plan comes with the 180-day guarantee, which applies even if the bottles are empty.A single bottle isn’t covered. The guarantee applies to the 3- and 6-month plans.
How the guarantee works ↓
WHAT YOU GET

Everything else your hair routine needs, on us.

They come with your first order, and none of them are random. Each one fits around your serum routine, so the rest of your hair care is covered too.

Wet detangler brush and scalp massager on a stone plate
Scalp Massager & Wet Detangler
Dhs. 123.91FREE
WITH YOUR FIRST ORDER

A relaxing scalp massage for step 2 of the routine, and a brush that’s gentle on wet hair after washing.

Hydro Serum bottle
Hydro Serum
Dhs. 124.37FREE
WITH PHASE 1 AND THE FULL PROTOCOL

Hydrates the scalp and hair without leaving a greasy film.

Pre Wash Mask tube
Pre Wash Mask
Dhs. 196.39FREE
FULL SIZE WITH THE FULL PROTOCOL · A SAMPLE WITH EVERY FIRST ORDER

A mask you apply before shampooing. Leaves hair softer, shinier and smoother.

Scalp massager on a stone plate
Scalp Massager
Dhs. 57.15 FREE
Wet detangler brush on a stone plate
Wet Detangler
Dhs. 66.76 FREE
Hydro Serum bottle
Hydro Serum
Dhs. 124.37 FREE
Pre Wash Mask tube
Pre Wash Mask
Dhs. 196.39 FREE


YOUR SIX MONTHS

Your protocol, month by month

The protocol has two phases. Phase 1 takes you to your first check at month 3. Phase 2 takes you on to month 6.

PHASE 1 · MONTHS 1 TO 3

From your start photo to your first check.

1
Month 1: building the habit

Twice a day, morning and evening. Some notice less hair in the shower in the first weeks, for others nothing changes yet. Both are normal.

To do: your start photo.
2
Month 2: the tempting month

The month most products end up in a drawer. This time your first check is already on the calendar.

To do: read the month-2 email.
3
Month 3: your first check

The first fair moment to compare your hair with the start, and right where the study took its first measurement.

To do: month-3 photo, same light and angle as day one.

Here, you decide. Carry on to the full six months, where the study measured the biggest change, or stop here if this was enough. Until you confirm, nothing ships automatically.

PHASE 2 · MONTHS 4 TO 6

The same routine, up to the full six months.

4–5
Months 4 and 5: consistency

Same two minutes, morning and evening, and by now they’re an automatic part of your day.

What to do: keep going.
6
Month 6: the full protocol

The end of the protocol, and where the study took its final measurement.

What to do: take your month-6 photo and compare it with your start photo.
“And after month 6? Do I have to use it forever?”

No, it’s your choice. But hundreds of customers have already come back for more. Hair grows slowly, and new hairs need time to gain length. Think of it like skincare: you don’t stop the moment you see the first results. By month 6 the two minutes are already part of your morning and evening, so staying with it takes nothing new, just your next plan. And don’t worry, nothing renews automatically.

INDEPENDENT CLINICAL STUDY

Don’t take our word for it. Look at the measurements.

An outside lab used a microcamera to count the hairs on the same patch of scalp in people aged 25 to 65: before Growth Serum, after 3 months and after 6 months. Here’s what it found.

+80%
average hair density after 6 months*
100%
of participants had more hair at 6 months than at the start: from +6% to +157%, depending on the person*
Start
+52%
Month 3
+80%
Month 6

Month 3 and month 6 are also when you take your own check-in photos.

Why you can trust it

Tested on the serum itself. The finished Growth Serum, not single ingredients by themselves.

No guesswork. A 400× microcamera measured and recorded the result. Nobody was asked how their hair “felt”.

Run by an outside laboratory. We commissioned the study. They ran it and analysed it, and the result is statistically significant.*

Read the full clinical study (PDF) →
Microcamera image of the scalp at the start
Start
Microcamera image, 400×
Microcamera image of the same area after 3 months
After 3 months
Microcamera image, 400×
Microcamera image of the same area after 6 months
After 6 months
Microcamera image, 400×
What do the numbers mean?

Each circle marks one follicle, an opening in the scalp, and the number shows how many hairs grow from it. More circles, and more 2s and 3s, mean denser hair on the same patch of scalp.

*Instrumental measurement with a microcamera (Callegari 1930 Soft Plus). Independent study commissioned by SkinFairytale, n = 10, p = 0.00013 at 6 months. In the study the serum was applied once a day. The 3-month figure was not tested for significance on its own. Results vary between individuals.

Start your protocol →
One-time payment · 180-day guarantee on the 3- and 6-month plans

PRETTY SIMPLE

Two minutes in the morning. Two in the evening.

The same three steps each time. Why twice? It gets you the same results as the study and turns into a habit you don’t skip.

Applying Growth Serum to the scalp from the dropper bottle
1Apply

A thin line along each parting, where your hair looks thinner.

Massaging the scalp with the scalp massager
2Massage

About a minute with your fingertips or the scalp massager. The relaxing part.

Hair styled as usual after the serum has been applied
3Leave it

No rinsing. Style as usual. Your hair stays dry and non-greasy.

“Every day, for months? I’ll never keep that up.”

The two minutes aren’t the hard part. The hard part is the stretch when you’ve done everything right and the mirror still looks the same.

So you won’t be doing it alone: we email you each month with what’s normal at that stage, and remind you when it’s time to take your check-in photos.

WHAT’S IN THE BOTTLE

You’ve tried biotin. You’ve tried caffeine. You haven’t tried these two.

The shampoo, the tablets, the lotion a friend swore by: read the labels and the same few names keep coming back. Growth Serum has those too. But it’s built around two plant-derived ingredients you probably haven’t tried yet.

Pea sprouts
AnaGain™
FROM PEA SPROUTS

An extract of pea sprouts, developed in Switzerland. Helps reduce hair loss and stimulate hair growth.

Fresh turmeric root
Capilia Longa™
FROM TURMERIC PLANT CELLS

Made from the cells of the turmeric plant (Curcuma longa). Helps reduce hair loss and supports fuller-looking hair.

Plus the ones you know, for scalp care, in a base of rosemary water. Heard of DHT? Caffeine is the ingredient lab studies link to it.

Coffee beans
Caffeine
Biotin
Biotin
Niacinamide
Niacinamide
Panthenol
Panthenol

Silicone-free · No added fragrance · Vegan

Both are plant-derived, and the serum is dermatologically tested. It’s a cosmetic, not a medicine.

YES. A FEW… THOUSAND, ACTUALLY.

Growth Serum is already part of the daily routine for women across Europe

Since we started selling Growth Serum, we’ve sold thousands of bottles, and every restock has sold out again. Here’s how a few of those women use it.

Applying it
Her routine
Two minutes, twice a day
Step by step
At the mirror
Why she uses it
Checking her parting
Her first try
In her own words
What customers say
4.88out of 5 · 421+ SkinFairytale reviews
★★★★★
The difference is obvious

Thank you for such a good product. After 3 months the difference is already obvious.

Mateja R. · Verified purchase
★★★★★
Great texture

Light texture, doesn’t weigh hair down. The dropper measures nicely.

Zorica K. · Verified purchase
★★★★★
Bought it for my partner

He’s used it for about five months and he’s surprised and happy with it. Quite a few new hairs have grown where it looked like there would never be any again.

Marjetka · Verified purchase

Reviews are collected in our Shopify store and translated from Slovene. “Verified purchase” is shown only when a review is linked to a real order.

Start your protocol →
One-time payment · 180-day guarantee on the 3- and 6-month plans

180DAYS

Then you get your money back. Even if the bottles are empty.

A month is too short to judge hair, so our guarantee runs for 180 days.

It covers your first order of a 3- or 6-month plan. If you start with Phase 1 and carry straight on to Phase 2, it covers both. The 180 days run from your first order and don’t start again. A single bottle isn’t long enough to judge, so it isn’t covered.

We ask three things:

1Daily use for at least 90 days.
2A photo from the start and one from month 3 or later, sent with your request.
3A message to us within 180 days of your first order, with a 14-day buffer for missed days.

About the photos: they only show that you followed the protocol. You keep them and send them only if you ask for your money back. We don’t judge your results. You decide whether you’re happy. They are never published or used in advertising without your written permission.

One refund per customer. This guarantee comes on top of your legal rights, including the 14-day right of withdrawal.

Go ahead, ask.

THE SERUM
Is it a medicine?
No. Growth Serum is a cosmetic, not a medicine, and it needs no prescription. If your hair loss is sudden, patchy or comes with other symptoms, see a doctor.
What exactly is in it?
Here’s the full ingredient list: Rosmarinus Officinalis Flower/Leaf/Stem Water, Alcohol Denat., Glycerin, Aqua, Panthenol, Caffeine, Niacinamide, Curcuma Longa Callus Culture Conditioned Media, Hydrolyzed Corn Protein, Hydrolyzed Wheat Protein, Hydrolyzed Soy Protein, Pentylene Glycol, Phytic Acid, Pisum Sativum Sprout Extract, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Citric Acid, Biotin, Camphor. The two you probably haven’t tried are AnaGain™ (Pisum Sativum Sprout Extract) and Capilia Longa™ (Curcuma Longa Callus Culture Conditioned Media).
Can it irritate my scalp?
It is dermatologically tested and has no added fragrance. It does contain alcohol. If your scalp is very sensitive, try it on a small area first, and stop using it if you notice irritation.
Will my hair look greasy? Can I still style and colour it?
No. The texture is light and water-based, and there is nothing to rinse out. It goes on the scalp, not the lengths, so you style and colour your hair as usual.
Can I use it while pregnant or breastfeeding?
Yes, Growth Serum is generally safe to use while breastfeeding. As with any cosmetic, we recommend checking with your doctor or gynaecologist first, both while breastfeeding and during pregnancy.
Six bottles at once: do they keep?
Yes. Growth Serum keeps for 24 months. Store it at room temperature, 15 to 25 °C, out of direct sunlight, and close the cap after each use. Kept like that, it stays good until the last bottle runs out, so six bottles over six months is no problem.
THE PROTOCOL
When will I see results?
Some customers mention less hair in the shower within the first weeks, others notice nothing until later. That’s why the protocol has two fixed checks: month 3 and month 6. Those are the same two points the study measured, with average hair density 52% higher at month 3 and 80% higher at month 6.* Your day-one photo is what you compare against.
Is the award just marketing?
It’s the Gold Innovation Award 2026 from the GZS Regional Chamber of Gorenjska, given to Growth Serum for its formula. We show it because it’s real, but the study is what we’d judge it by.
Hair comes out when I massage it in. Am I making it worse?
Seeing hairs in your fingers while you massage is common. They are usually hairs that had already stopped growing and would have come out with your next wash or brush anyway (see how hair grows, above). Massage gently, with your fingertips or the scalp massager.
How much do I use, and how long does a bottle last?
About 1 ml each time, morning and evening. Part your hair and draw a thin line of serum along the parting with the nozzle, then move over a few centimetres and repeat, four or five partings in all, focusing on where your hair looks thinner. Then massage it in for about a minute. One 60 ml bottle lasts a month at twice a day. A quick check: about halfway through the month, the bottle should be about half empty. If it’s still nearly full, use a little more.
Why twice a day?
The label allows once or twice a day, and the protocol uses twice: morning and evening. In the study the serum was used once a day, and twice gets you the same results. Morning and evening simply turn it into a habit, so you don’t skip days.
What if I miss a day?
Nothing breaks. Just carry on with the next one. What counts is the routine over months, not one perfect week. The guarantee has a 14-day buffer for exactly this: a few missed days, or a bottle that lasts a little longer.
What happens after month 6? Do I have to use it forever?
No, it’s your choice. Hundreds of customers have already come back for more, because by then the two minutes are part of their day. The study covered six months of use and did not measure what happens after stopping, so we make no promises about that.
ORDERING
Is this a subscription?
No. Every plan is a single payment. Nothing renews and nothing ships automatically. Before your Phase 1 bottles run out we send a note asking whether you want Phase 2, and you decide.
Can I try one bottle first?
Yes. One bottle is Dhs. 196.39 plus €5 shipping. It isn’t covered by the 180-day guarantee, because a month is too short to judge. If you order a 3- or 6-month plan afterwards, the guarantee covers that plan.
How does the 180-day guarantee work?
It covers your first order of a 3- or 6-month plan. If you start with Phase 1 and carry straight on to Phase 2, it covers both. Use the serum daily for at least 90 days, take a photo at the start and another at month 3 or later, and write to us within 180 days of your first order. If you’re not happy, we refund what you paid, even if the bottles are empty. On top of the 180 days there’s a 14-day buffer, for missed days, a bottle that lasts a little longer or a Phase 2 order that comes a few days late. One refund per customer.
What do you do with my photos?
You keep them. We don’t collect any photos during the protocol. You only send them if you ask for your money back, and we use them just to check that one was taken at the start and one at month 3 or later. We don’t judge your results. They are never published or used in advertising without your written permission, and we delete them once your request is settled.
Who am I buying from?
Skin Fairytale d.o.o., Pokopališka pot 5, 4202 Naklo, Slovenia. Every order ships from our warehouse in Slovenia. That’s inside the EU, so there’s nothing to pay at customs.
Delivery, payment and returns in Poland?
We deliver with Packeta, usually in about 5 working days. Shipping is €5 for a single bottle and free with the 3- and 6-month plans. You can pay by card, bank transfer, PayPal, Apple Pay or Google Pay, and in Poland you see and pay prices in złoty. You have the legal 14-day right of withdrawal on every order.

Didn’t find your question? Ask in the chat. Our AI assistant answers right away, any time, and a real person from the team is there Monday to Friday, 8:00 to 16:00.